Your business might do excellent work, but that doesn't help much if potential customers can't find you.
When someone searches Google for a plumber, restaurant, contractor, or other local service, they're often looking for a business they can contact right away.
Your Google Business Profile can help customers find you through Google Search and Maps. But simply having a profile doesn't mean you're getting the most out of it.
Here are five common problems worth checking.
1. Your business information is outdated
Wrong business hours, an old phone number, or a broken website link can cost you potential customers. Make sure your information is accurate and consistent.
2. You're not showing customers what you do
Your profile should clearly describe your services. Don't assume customers know everything your business offers. Choose appropriate business categories and keep your services up to date.
3. You're ignoring customer reviews
Reviews help potential customers understand what it's like to work with your business. Respond professionally to genuine reviews, including negative ones. It shows customers that you're paying attention.
4. Your photos don't represent your business
Customers want to see what they're getting. Whether you're a contractor showing completed projects or a restaurant sharing photos of your food, clear and authentic pictures help people understand your business.
5. You never check how your profile is performing
Google provides performance information that can help you understand how customers discover and interact with your business. Reviewing that information regularly can help you identify opportunities for improvement.
The bottom line
You don't need to spend thousands of dollars on advertising to start improving your online presence.
Sometimes the first step is making sure customers can find accurate information about your business.
At Mulhall Analytics LLC, we help business owners improve their Google Business Profiles without unnecessary complications.
Google Business Profile is free from Google. Our independent introductory service is $100 for the listed one-time setup and optimization, with optional ongoing management at $99 per month for one verified profile.